10 best free lead generation tools for B2B in 2026

“While it’s the second-most used marketing channel (beat by social media), a whopping 95% of email marketers call it practical,” says Pamela Bump, head of content growth at HubSpot. Every email is a chance to drive your audience toward a goal, whether that’s making a purchase, signing up for an event, or simply visiting your website. With email marketing, you get the chance to stay in regular contact with your audience by sharing news, special offers, or insightful content. With email marketing, every send and every click is trackable. Moreover, email marketing has a high return on investment (ROI), making you an average of $36 for every $1 spent.

It’s simple, timely, and reads like it’s coming from a friend, which is why it’s so effective. In an age of email automation, it’s easy for email campaigns to feel a little robotic. I have always appreciated DAVIDsTEA's email marketing, and they continuously deliver, especially with this cheeky re-engagement campaign. I think this email from UncommonGoods expertly creates a sense of urgency by focusing on the value of acting now but in a more palatable and less demanding way. Paired with a low-friction CTA, the copy is simple and effective. This email from Loft demonstrates its understanding of consumers' overwhelming, crowded, and mixed-value inboxes.

A simple interface and smooth user experience make Sender one of the easiest email marketing tools to use. With the email marketing ROI being at 3500% (that’s $36 for every dollar you spend on your email campaign!), it's well worth using a free email marketing service to start bringing in the big bucks! (By the way, if you are specifically looking to start a newsletter, we have a dedicated article on the 6 best newsletter platforms for creators, that includes plenty of free options.) And one of the easiest ways to make your newsletters mobile-optimized?

I love the simple, guilt-free messaging here, from the endearing egg images to the great CTA button copy. The eye-catching imagery and user-friendly design make Mob Kitchen’s newsletter a winner, but I especially love the prompt to provide feedback about the content itself. The balance is especially important because its newsletters are so long. Dropbox also uses email marketing a grid layout that’s simple and user-friendly to demonstrate its product as a diverse solution.

HubSpot reverses course after customers reject data sharing

Great beginner course for those looking to learn digital marketing and email marketing. Share it on social media and in your performance review. Finally, you’ll complete the campaign and end the course by analyzing the results of the campaign and presenting them to stakeholders. Then, you’ll segment your email list and complete an email series. You’ll be given a fictional business to build the email campaign around, and you’ll employ all the strategies, tools, and tricks you’ve learned during this course to complete the campaign. After that, you'll explore email marketing tools like HubSpot and Mailchimp and learn how they work.

This free emailer is super intuitive, so even if you’re an email marketing novice, you’ll have no problem getting campaigns up and running. As its name suggests, MailerLite’s focus is on delivering a simple, no-frills email marketing service. If you need basic email marketing automation and don’t want to pay, you’d be better off going with MailerLite. Zoho Campaign’s free plan is for anyone looking for an easy-to-use email marketing service with excellent design templates. The range of features is a bit limited, though, if you are only looking to send classic newsletters and autoresponders, you may have everything you need. Its recommendation network is a standout feature, allowing creators to exchange audience recommendations with other newsletters.

You’ll also learn the importance of email marketing to meet business goals. You will explore what email marketing is, how it works, and why it’s useful. You’ll also learn how to use mailing lists and utilize automation and workflows. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty.

Conversational SMS marketing campaigns

From welcoming new users to promoting sales or gathering feedback, every email type serves a strategic purpose. With it, businesses can encourage repeat purchases from existing customers or re-engage people who haven't bought in a while. You don't need a huge marketing budget to run a successful email marketing campaign. Email gives you a direct line to your customers through their inboxes. Here's why businesses across industries rely on email to connect with their audience. Whether you're launching your first campaign or refining an existing email marketing program, understanding these advantages helps you make the most of every message you send.

What is AI in marketing and why should marketers care?

• These pro, paid features include webinars, sales funnels and advanced marketing automation
• To be easily recognized in the inbox, use the same sender name and address for all campaigns.
• Use it to align timelines and ensure accountability from kickoff to post-campaign review.

Our team has reviewed over 30+ email marketing platforms on this site ourselves. Newsletters are a specific type of email marketing focused on delivering valuable content, industry news, and updates on a regular schedule to nurture long-term relationships. It’s the gate between your future leads and the incredible asset you created with them in mind. For example, when I ran the email marketing for a literary website, I set up an automated email series that nurtured leads over days or even weeks.

So if you’re ready to get more from your email marketing campaigns, this chapter is for you. Well, with marketing automation, you could go beyond the generic “You forgot something” abandoned cart message. Anyone that’s interested in SEO will probably want to grow their YouTube channel too.” No, marketing automation isn’t going to magically double your sales. A lot of people consider marketing automation “the next big thing” in digital marketing.